Justin Bennee

Once again Absinthe Films raises the bar to bring you 'More'. This title marks the beginning of a new era for Absinthe Films as they have broadened their scope to include and properly represent urban riding while still keeping the overall blend fresh and un-repetitive.

Featuring a diverse cast of the world's most talented riders, Never Not brings viewers along for a nonstop, all-terrain mission to the bleeding edge of snowboarding progression. From the high peaks of the Alaskan alpine to Canada's powder highway to the streets of Moscow and the American Midwest, Never Not presents a mind-bending blend of backcountry and urban action. Whether your favorites are veteran powder pros like Nicolas Müller and Gigi Rüf or young and hungry riders on the rise like Jed Anderson, Jess Kimura, and Halldór Helgason, Never Not is a movie that will inspire you to get up and go riding.

Snowboarding has a new video project, its called Videograss, and its here to help you ignore the urge to hit that skip button. We put all the parts you were skipping to and from and threw them into one video. Videograss remembers that a snowboard video is made to watch. With watchibility in mind you wont have to sit through painful heli on heli action or all slow-mo video parts. Videograss just lets the snowboarding, music, and lifestyles of those involved tell the story and move the video forward.

Never Not Part 2 takes a deeper look at snowboarding, going beyond the action, the tricks, & the travel to expose the people behind the progression. By elevating the voices and viewpoints of the world’s best riders, this film taps into the snowboarding spirit, exposing audiences to the sport’s unique culture and characters. Getting up close and personal with the riders, we learn what it takes and what it means to realize your potential and live the snowboard dream. Exploring the creativity and ambition that drives these riders, snowboarding expands. It becomes a metaphor for freedom and an inspiration to pursue your passions whatever they may be.