Jeff Kurr

After great whites, known as "Air Jaws", vanished from their hunting grounds in South Africa, photographer Chris Fallows and filmmaker Jeff Kurr seek a new location in New Zealand.

Ultimate air jaws

Reports of great white sharks breaching off the California coast sparks an investigation to document the new phenomena.

The Discovery Channel's Shark Week, first broadcast on July 17, 1987, is a weeklong series of feature television programs dedicated to sharks. Held annually, normally in July or August, Shark Week was originally developed to raise awareness and respect for sharks. It is the longest-running cable television programming event in history. Now broadcast in over 72 countries, Shark Week is promoted heavily via social networks like Facebook and Twitter.