Johan Camitz

"Camitz - another time, another place" - About the Swedish filmmaker Jhoan Camitz who directed the Spice Girls first video "Wannabe". He was a willful creator who won several awards for his iconic and offbeat commercials. Johan Camitz was killed in a chaotic car accident in New York, 2000. He was crossing a street when he was hit by a suv with a dying man behind the wheel.

The purpose of the work is to illuminate the human process in the 21st century. In times of personal independence and immense opportunities relationships have become non-relationships. The nature of being human thus becomes a complex navigation through dangerous waters where everyone feeds on their neighbor and the possibility of love is blocked by a constant emotional distortion, yet there are no boundaries; the field opens up a plethora of crossroads. The individual loses sense of direction and amidst confusion there is the future, as distant as it seems, ever present, irreversible.