Rogelio’s story, a young man of humble origin in the neighborhood of Tepito, who falls in love with the daughter of a wealthy grocer, Michelle, but his marriage to her will be a failure and he will end up as a one more drunk.
Wild-partying hippie-artist-dilettantes end up forming a revolutionary terrorist cell. The misfit Gato loses a lot of money in bets and his father throws him out of his house. Ál leaves his girlfriend Laura for his lover, the married Adriana. Out of money Gato and Ál becomes urban guerrilla when they plan to kidnap Gato's rich father.
After 20 years, Ana María returns to Mexico and vies for control of her family's tequila empire as it threatens to crumble under corruption and secrets.