Al Merrick

The fish brand of surfboards has had a huge impact on surf culture in the 30 years since its launch. Learn about the origins of the surfboard’s innovative design, and hear from some of the pioneers who changed the sport of surfing forever.

During the winter of 1975 in Hawaii, surfing was shaken to its core. A group of young surfers from Australia and South Africa sacrificed everything and put it all on the line to create a sport, a culture, and an industry that is today worth billions of dollars and has captured the imagination of the world. With a radical new approach and a brash colonial attitude, these surfers crashed headlong into a culture that was not ready for revolution. Surfing was never to be the same again.