Charting the recent advancements in weaponized communication by investigating the rise and fall of the world’s most notorious public relations and reputation management firm: the British multinational Bell Pottinger.
Fiona Phillips goes behind the scenes at Sainsbury's.
News on Sunday was a left-wing tabloid that launched to great fanfare in 1987 and went bankrupt just eight weeks later. It was one of the boldest business ventures ever attempted by the far left and it was a disaster. A group who met through a tiny left-wing faction called Big Flame were convinced it was possible to market a left-wing mass-circulation newspaper. They were led by ex-Ford worker Alan Hayling (now head of BBC Documentaries) under the editorial leadership of John Pilger, who walked out before the paper had even launched.
Featuring interviews with Sir John Hegarty, Lord Tim Bell and Robert E. Jacoby, The Real Saatchis: Masters of Illusion chronicles the rise and fall of Britain's largest advertising agency,
