This is the story of Richie and his journey to become the greatest rap-artist in the Netherlands. One evening he is violently mugged by a group of teenagers and loses his most prized possession: an expensive watch. When images of the humiliating robbery go viral, Richie's hard-earned reputation is damaged.
Best friends Romano, Potlood and De Paus rise in the rank of the criminal world. Before they know it, they run Amsterdam's entire coke market. Because of jealousy, their relation becomes complicated and ends up hostile.
