An anthology of four comic moral tales about the hypocrisies surrounding sex in 1960s Italy: frothy young love and office politics in the big city; milk advertisements that begin to haunt an aging prude; a trophy wife enduring her husband's very public affairs; a lucky ticket-holder at a small town fair.
Dr. Antonio Mazzuolo obsessively fights against what he perceives as immorality in Rome, only to be driven mad by a seductive billboard of Anita Ekberg that haunts him with hallucinations.
During a trip to Rome, a debauched Shakespearian actor is tormented by the Italian film industry, fans, the press and the Devil, who appears as a little girl seeking to collect his head.