At the brink of his death, the CEO and founder of an IT company's spirit gets stuck inside a smartphone and enlists the help of a young man to do favors on his behalf in exchange for 10 billion won.
A self-made executive navigates the cutthroat world of advertising, stopping at nothing — no matter how calculating — to become the head of her agency.
Romance is sweet and bitter — and life riddled with ups and downs — in multiple stories about people who live and work on bustling Jeju island.