Lee Du-hee

Seoul in 2020. TADA, a rapidly-growing mobility service called Korean 'Uber'. Threatened by TADA’s rapid growth, the taxi industry sues TADA for conducting a transportation business without a taxi license. Due to the backlash from the taxi industry, the National Assembly eventually passed a bill banning the service. Can TADA overcome this desperate moment? This documentary is not talking about the success of startups emphasized in numerous books and the media around the world. Focusing on the case of TADA, which has faced the worst crisis since its inception, the work takes a look at the harsh reality that startups are currently experiencing.

A reality series pitting people identified with "genius traits" against one another in social games of strategy, logic, and negotiation skills. Each episode consists of a main match and a death match. The main match decides the winner and elimination candidate for the day. The winner receives a token of life, which grants immunity from the death match, and potentially garnets, a game currency worth ₩1,000,000 each. Garnets can be used to improve a player's chances of winning a game, as well as be traded with other players to gain favor. The elimination candidate chooses a player without a token of life to take part in a 1v1 game called the death match. The player who loses the death match is eliminated, and the winner of the death match gains their garnets. The last remaining player is the champion, and the total garnets held by the champion will be the final prize.