Neil Heddings

They come from all walks of life and every city in the universe to San Francisco for the dream of becoming a skateboard superstar. The migration is constant and because the magazine is here it is not unusual to find a skater out there who is willing to throw down if there is a camera around. The media is somewhat responsible for sponsorship but in reality, if you are worthy of adulation, it will come to you. We titled this video "Sponsor Me!" for all those screaming kids throughout the world who want to know what it takes to become the next skateboard celebrity. In between our victories and defeat we ask ourselves "What is sponsorship?"

No pads, no parks, no rules. Just pools...just a 30 minute barage of backyard barging from the sickest deathbox destroyers to boot: John Cardiel, Pete The Ox, Chet Childress, Peter Hewitt, Sam Hitz, Rune Glifberg, Dan Drehobl, Neal Heddings, Ryan Johnson, Neil Blender, Lance Mountain & hella more...