What do you get when a restaurant titan known for its uniform quality and mundane ubiquity manifests in a way that is unexpected, remarkable, or one-of-a-kind? You get what we call a "nonstandard McDonald's". Where in McDonald's' long history of standardizing fast food did this phenomenon of unique outliers begin? What brought it into the fore of its own cultural moment? What led to its irreversible decline? Most importantly, what is that strange magic at the core of the Nonstandard McDonald's that continues to stir our hearts and curiosity? Watch to find out.
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