Two smart marketing people resurrect some old films starring cowboy Smoky Callaway and put them on television. The films are a big hit and the star is in demand. Unfortunately no one can find him. When a lookalike sends in a photo, the marketing team hires him to impersonate Callaway. Things get sticky when the real Callaway eventually shows up.
A young navy lieutenant is brought in as technical adviser on a song-dance-and-swim film being made by screen star Rosalind Reynolds. Having once done a number with her at a Forces show, the young lad somehow believes she should be his girl. Her boyfriend is just one of those disagreeing.
The story concerns two agents, one Mexican (PJF) and one American, who are tasked to stop the smuggling of Mexican migrant workers across the border to California. The two agents go undercover, one as a poor migrant.