Turning down an offer from Harvard, bumbling genius Kieran Edwards opts to follow his true love Juliet to University of Nottingham. Within days, he finds her in bed with a muscular sportsman. Heartbroken and vulnerable, Kieran finds himself as the unlikely student of a pick-up guru. Using an array of unorthodox techniques, Kieran immerses himself in a new area of study with geeky enthusiasm. To the surprise of his teacher and his contemporaries, Kieran becomes a phenomenon on the campus dating scene. As his success levels soar out of control, Kieran's studies and morals begin to suffer. Can the friendship of an unusual course tutor tempt him out of the late night bars and back into the library?
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