Fred Wolf

In the spring of 1984, a strange new comic book sat beside cash registers in select shops, too big to fit in the racks, and too weird to ignore. Eastman and Laird's Teenage Mutant Ninja Turtles presented a completely original breed of super hero. It was too bizarre, too crazy. It broke all the rules and should never have worked. Until it sold out. Again and again and again. For 30 years. Now, peek under the shell and see how this so-called "happy accident" defied every naysayer to become one of the most popular and beloved franchises in the world.

To fight evil, a young rabbit can transform into a star spangled superhero.

A quick, unabashed look at the downside of "kids' cereals" and hard-sell marketing, through the fictional brand Sooper Goop; an overpriced, overprocessed, candied, chemically-enriched, bad excuse for nutrition. (Not to mention a here-today, gone-tomorrow one; by the end, Sooper Goop is already being outsold by Eatum Sweetum, made from a different grain, but with the same drawbacks.) Kid-friendly, with a lesson easy to understand, and impossible to forget.