Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Educational short film featuring a milkman and his puppet
Tractor Ted shows us massive farm machines at work in the fields. There are tractors with huge wheels and caterpillar tracks as big as a car. There are two massive muck spreaders at work. Farmer Tom and Milly are collecting Jack from his friend's dairy farm where Les is helping out. Watch out Les, there's water about! Songs, fun, massive machines and real life farming - the perfect introduction to life on the farm for young children.
It's time to harvest the wheat on the farm so Farmer Tom shows Tractor Ted and Midge the dog the combine harvester that he needs for the job. It's so gigantic that Midge can't even see over the wheels.
Ceschi and Stamm's documentary tells the incredible story of Monika Krause, a former East German citizen, who became Fidel Castro's Sexual Education Minister. After 20 years in Cuba, Krause set the Cuban sexual revolution in motion: in favor of a woman's right to sexual fulfillment and legal abortion, and against exclusion of homosexuals, she acquired the title "Queen of Condoms". A film about potent female agitators, staunch macho men and Caribbean love lives.
Handbook of Movie Theaters’ History is a documentary about the history, the development in the present days and the future of movie theaters in the city of Turin, Italy. It mixes the documentary language with comedy and fiction, and is enriched by interviews to some of the most important voices of Turin cinematography. The film follows the evolution of movie theaters by enlightening its main milestones: the pre-cinema experiences in the late 19th Century, the colossals and the movie cathedrals of the silent era, the arthouse theaters, the National Museum of Cinema, the Torino Film Festival, the movie theaters system today and the main hypothesis about its future.
A film about the Veluwe region of the Netherlands, by the director of the Gemeentelijke Schoolbioscoop in Rotterdam. We see detailed images of villages, towns, moors, streams, ponds, poultry, and sheep farming. Van der Wel shot his own footage (according to the intertitles), but also used existing films. He drew mainly on the ‘city films’ from the catalogue of HAP & BenS. We see, for example, images from the films "Oosterbeek aan den Rijn" and "De Steeg" made by the Arnhem film company AFKO; and from the films made for Haghe Film "From Arnhem en omstreken" to "Barneveld and Elburg", directed by Willy Mullens.
United States Navy Training Film produced under the supervision to the Bureau of Aeronautics by Walt Disney Productions in Technicolor
14-part special in which botanist Francis Hallé explains forest science and processes. Part of the "Once Upon a Forest" physical release.
A historic three-day race riot erupted in two African American neighborhoods in the northern, mid-sized city of Rochester, New York. On the night of July 24, 1964, frustration and resentment brought on by institutional racism, overcrowding, lack of job opportunity and police dog attacks exploded in racial violence that brought Rochester to its knees. Combines historic archival footage, news reports, and interviews with witnesses and participants to dig deeply into the causes and effects of the historic disturbance.
Bomb Hunters is an engrossing examination of the micro-economy that has emerged in Cambodia from untrained civilians harvesting unexploded bombs as scrap metal. The film explores the long-term consequences of war and genocide in an attempt to understand the social, cultural, and historical context and experiences of rural villagers who seek out and dismantle UXO (unexploded ordnance) for profit. Part of a global economy, these individuals clear UXO from their land in order to protect their families from harm and to earn enough money to survive. Bomb Hunters is an eye-opening account investigating the on-going residual, persistent effects of war experienced by post-conflict nations around the globe, and the complex realities of achieving "peace".
Inside the Khmer Rouge takes an in-depth look at the history, domination, and current status of the Khmer Rouge (a Communist regime) in Cambodia. The film features revealing interviews with soldiers of both the modern Khmer Rouge and those who fight in opposition. A comprehensive timeline of the regime's five-year occupation in Cambodia is dissected and includes a review of key individuals, ideologies, and locations where devastation hit hardest. Following this, the film takes a look at the effects on the Cambodian citizens upon the retraction of Vietnamese forces. Inside the Khmer Rouge continues to investigate the current tactics the modern Khmer Rouge implement and their attempts to persuade followers in order to rebuild and expand their regime. Oppositely, local forces or "jungle soldiers" discuss their devices for assuring the destruction and atrocities once caused by the Khmer Rouge never happen again.
NFL's Peyton Manning shows a younger generation the basics they need to succeed both on and off the field.
The dangers of LSD are driven home to teenagers in this classroom training film, which is "narrated" by an LSD tab. The "tab" tells kids that he is "a depth charge in the mind!" and various teenagers are shwn babbling about their LSD experiences. "Experts" are presented who warn that LSD makes kids "paint themselves green" and has various other horrible side effects, the most serious of which is that it gives users a police record, and that there is "no known way of getting your fingerprints out of a police file once they're in there."
In the indigenous communities around the town of Juchitán, the world is not divided simply into males and females. The local Zapotec people have made room for a third category, which they call “muxes” - men who consider themselves women and live in a socially sanctioned limbo between the two genders.
Both a visit to a very peculiar exhibition at the Bundeswehr Military History Museum in Dresden, Germany, as well as an unprejudiced look at the artistic depiction of violence throughout history and the ways in which that depiction has been gendered.
A series of programs designed for the adult layman who has a curiosity about the skies and the makeup of the universe in which we live. The terms used during the series are fully explained and materials from a number of great observatories and institutions of learning are used for visual illustration. It begins with the solar system and works outward, stimulating interest in this area and awakening a desire for further study and investigation.
Animated training film depicting the fundamentals of electricity and how electrical signals can be used to keep an airplane on correct course and altitude through an autopilot.
With all those X's and Y's, pre-algebra can be very intimidating. But with the right preparation, pre-algebra is as easy as 1-2-3! Building on your knowledge of basic math, The Standard Deviants eliminate the intimidation factor by presenting the material in an easy-to-understand manner using plenty of examples and computer graphics.
Promotional film introducing self-service long-distance dialing using a prototype service in Englewood, New Jersey. Demonstrates how direct dial and the new area code system enable callers to make contact instantly without operator assistance.