Unfrosted - CinemaOne

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In a time when breakfast is ruled by milk and cereal, a fierce corporate battle begins over a revolutionary new pastry.

Unfrosted, directed by Jerry Seinfeld, is a mock biopic about the creation of the Pop-Tart that ultimately falls short. While there are quite a few laughs and plenty of absurdity, these elements aren’t enough to save the film from its shortcomings. The film is notably short on story, with a narrative that feels thin and underdeveloped. The comedy, while occasionally effective, often feels too forced and over-the-top. The film's humor is in-your-face, with jokes and gags that don’t always land. Additionally, the frequent celebrity cameos, while amusing at first, quickly become a distraction. The novelty wears off, leaving the audience to wonder if these appearances are meant to compensate for the lack of a strong story. Despite its flaws, the film does have its moments. Some of the absurd humor does hit the mark, providing genuine laughs. The performances are generally solid, with the cast embracing the film’s outlandish premise with enthusiasm. This commitment helps to elevate some of the weaker material. Jerry Seinfeld’s directorial efforts show promise, despite the film’s shortcomings. His unique comedic voice is evident throughout, and his willingness to experiment with the mockumentary format is commendable. In conclusion, Unfrosted is an ambitious but ultimately flawed film. While it delivers some laughs and features moments of absurdity that fans of Seinfeld’s humor will appreciate, it falls short in terms of story and overall cohesion. The film’s heavy reliance on celebrity cameos and over-the-top comedy often feels more like a crutch than a strength. However, Jerry Seinfeld's directorial debut shows potential, and it would be interesting to see him tackle another project with a more robust script and narrative structure. For now, Unfrosted serves as a light, if not entirely satisfying, diversion.

Chandler Danier wrote:

At all points of this show are jokes. There is something wrong with the jokes. They simmer as a smile under the surface. A Jerry Seinfeld smirk at a recognizably funny concept. I like the universe they built. It's fun. Hugh Grant is fun. Fatties are fun. Jerry is the funniest man in the history of funnymen. It is a clever joke to worship the pop tart. It is a clever call out to the Nike movies. To lionize Kellogg and Post is a clever joke. Though all their criticisms are cutting at the content of the food ruining America. Everyone knows sugar is bad...they also show torture in war flicks. The other criticisms are general. Nepo-babies or cuts on corporate culture. It is such a fucking advertisement. Not a clever joke. When making a war film, to use the military's gear you have to clear their representation in your story. Feels like a war film. Oooh man but, like in reality, the pop tart is not such an achievement...hilarious! But it did culminate all our knowledge in food science so it really was an achievement. It is just legit product worship! That's a cleverer joke. You COULD laugh if you let down all defences toward comedy. Pre-Encino Man you. Childlike, innocent. Now look at the screen. You see it? It's funny. This may be Buddha's favourite film.

tmdb51616167 wrote:

"Unfrosted" is a movie that takes an unexpected and comical approach by centering its storyline around the Post and Kellogg's brand cereals. Initially surprising and cheesy at times, the film manages to entertain with its amusing premise and playful depiction of the battle between various cereal brands leading to the creation of Pop-Tarts and Toaster Strudel. Despite its unconventional subject matter, the movie succeeds in engaging viewers with its humor and creativity. The characters and actors involved in the film are surprisingly effective, drawing audiences into the historical aspect of cereal production and brand rivalry. While one might not expect to be so engrossed in a film about cereal brands, "Unfrosted" proves to be a funny and entertaining experience that offers a unique perspective on the creative side of the cereal industry. The movie's ability to blend humor and historical context has garnered it numerous award nominations, highlighting its success in presenting a fresh and imaginative take on a seemingly mundane topic.