Ford Theatre

US

Drama
English     0     1948     US

Overview

Ford Theatre, spelled Ford Theater for the radio version and known as Ford Television Theatre for the TV version, was a radio and television anthology series broadcast in the United States in the 1940s and 1950s. At various times the television series appeared on all three major television networks, while the radio version was broadcast on two separate networks and on two separate coasts. Ford Theatre was named for its sponsor, the Ford Motor Company, which had an earlier success with its concert music series, The Ford Sunday Evening Hour.

Similar

Matinee Theater is an American anthology series that aired on NBC during the Golden Age of Television, from 1955 to 1958. The series, which ran daily in the afternoon, was frequently live. It was produced by Albert McCleery, Darrell Ross, George Cahan and Frank Price with executive producer George Lowther. McCleery had previously produced the live series Cameo Theatre which introduced to television the concept of theater-in-the-round, TV plays staged with minimal sets. Jim Buckley of the Pewter Plough Playhouse recalled: When Al McCleery got back to the States, he originated a most ambitious theatrical TV series for NBC called Matinee Theater: to televise five different stage plays per week live, airing around noon in order to promote color TV to the American housewife as she labored over her ironing. Al was the producer. He hired five directors and five art directors. Richard Bennett, one of our first early presidents of the Pewter Plough Corporation, was one of the directors and I was one of the art directors and, as soon as we were through televising one play, we had lunch and then met to plan next week’s show. That was over 50 years ago, and I’m trying to think; I believe the TV art director is his own set decorator —yes, of course! It had to be, since one of McCleery’s chief claims to favor with the producers was his elimination of the setting per se and simply decorating the scene with a minimum of props. It took a bit of ingenuity.

More info
Matinee Theater
1955