Dating coach Alex 'Hitch' Hitchens mentors a bumbling client, Albert, who hopes to win the heart of the glamorous Allegra Cole. While Albert makes progress, Hitch faces his own romantic setbacks when proven techniques fail to work on Sara Melas, a tabloid reporter digging for dirt on Allegra Cole's love life. When Sara discovers Hitch's connection to Albert – now Allegra's boyfriend – it threatens to destroy both relationships.
**Hitch finds clever ways to make us laugh at all of our horrible memories of dates gone wrong while telling an endearing story full of heart and hilarity.** Hitch makes complete use of Will Smith’s charm and Kevin Smith’s goofiness in a story reminding us that true love can only be found when we are truly ourselves. As Will Smith’s love doctor tries to win Eva Mendes’ heart, all of his sophisticated attempts at romance end up at hilariously embarrassing failures that make for some side-splitting laughs. The story is simple but sincere as Hitch learns that finding love isn’t about changing his clients into someone lovable instead, it’s about helping people see how lovable his clients already are. Hitch is earnest, charming, fun, and a must-see for anyone that loves a good rom-com.