Jake turns his back on love. To fulfill his "needs" he creates an alter ego named Chris Pandora, a photographer who shoots black and white photos of women wearing white underwear. He builds an online community of fans for himself, including a beautiful woman who asks to intern with him. But her involvement in his photoshoots creates an inner struggle with a man in denial of his feelings, and he must choose between his two selves in this tale of what love really is.