Mariacarla Boscono

Follows 20 outstanding artists as they strive to make the iconic VS platform their own. The entire world is their stage, blending documentary with fashion fantasy.

A surreal "fashion film" produced by digital video channel NOWNESS and online luxury retailer Net-a-Porter to promote highlights from the fall 2010 collections of such labels as Miu Miu, Yves Saint Laurent, Valentino, Christopher Kane, Chloé, Sigerson Morrison, and Azzedine Alaïa.

A story of intrigue, suspense and beauty, set in the streets of Milan, with a mysterious succession of encounters, déjà-vu and enigmatic glances echoing the surreal atmospheres of Alfred Hitchcock’s masterpieces. A unique sequence of places, evocations and indelible feelings bring the Maison back to its timeless bond with the world of cinema, through a subtle and impenetrable plot, in a growing tension between elegance and passion, rigor and colour.