Festival Inquieto 2022

Česká reklama: Úsvit kapitalismu

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Late 1800s cigarette advertisement produced by Thomas Edison Manufacturing.

A jetliner spans the miles, sheering through clouds to open sky and scenic vistas of the provinces below. Glimpses of town and country, of people of many ethnic origins, of a resourceful and industrious nation - impressions it would take days and weeks to gather at first hand - are brought to you in this vivid 1800-kilometer panorama.

The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.

Promotional short film to reveal the potential of the new Paillard-Bolex camera.

Documentary short preserved by the Academy Film Archive in 2012.

A far-out trip through two hours of psychedelic clips from 1960's hippie flicks.

An advertisement short we made for Dettol at Adsavvy Spectacle 2023 at Chandigarh University.

Facing mounting insect deaths, concerned bugs view a documentary film about Sherwin-Williams's lethal new PESTROY pesticide coating.

Irish anti-homophobic bullying advertisement, created as part of BeLonG To Youth Services annual Up! LGBT Awareness Weeks.

A comedy that follows the chaos that ensues when a meteor hits the Earth carrying alien life forms that give new meaning to the term "survival of the fittest." David Duchovny, Orlando Jones, Seann William Scott, and Julianne Moore are the only people standing between the aliens and world domination... which could be bad news for the Earth.

Pressure from his boss and a skin-cream client produces a talking boil on a British adman's neck.

Six samurai traverse a futuristic megalopolis to get to their favourite pub in time for "last orders". Commissioned by the famous Cork-based Murphy's Brewery, to promote their Irish Stout, "Last orders" was made by Production I.G, the Japanese animation studio behind "Ghost in the Shell", and Directed by Hiroyuki Kitakubo (Blood: The Last Vampire, Golden Boy, Roujin Z)

A woman is forced to rediscover her humanity in an increasingly digital world.

Two cops portrayed by Michelin Men chase an armed Ronald McDonald through the streets of a fictionalized, stylized city.

Christmas 2015 saw Judith Kerr's family favourite literary character, Mog, reimagined in her first-ever animated foray.

A man and a woman, who have never met, are forced by pecuniary circumstances to share the same basement apartment in shifts.

She tells Lalin's journey from Thailand to Japan. With the opportunity to study abroad, she flees to Sapporo, where no one knows her and can live under a new identity. Posing as a modern beauty, she becomes an idol on the internet and on social media platforms. The reality is that Lalin hides his face every day with a mask, hiding from the world and striving for self-acceptance.

Animated cinema advertisement produced for Horlick's by George Pal.