Česká reklama: Úsvit kapitalismu

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

A jetliner spans the miles, sheering through clouds to open sky and scenic vistas of the provinces below. Glimpses of town and country, of people of many ethnic origins, of a resourceful and industrious nation - impressions it would take days and weeks to gather at first hand - are brought to you in this vivid 1800-kilometer panorama.

Muckraking filmmaker Morgan Spurlock reignites his battle with the food industry — this time from behind the register — as he opens his own fast food restaurant.

Savons, attention terrain glissant

In 1990, SEGA, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.

The year 2024 marks the 50th anniversary of Paris Fashion Week. To mark the occasion, Loïc Prigent looks back on half a century of fashion design and evolution in Paris. The 1970s, with the arrival of a new generation such as Kenzo and Sonia Rykiel, changed the game by simplifying and democratizing collections. The 1980s saw the emergence of personalities with a great appetite for spectacle: Jean Paul Gaultier, Christian Lacroix, Thierry Mugler, and Karl Lagerfeld.

How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.

A documentary on the marketing of pop culture to Teenagers.

A far-out trip through two hours of psychedelic clips from 1960's hippie flicks.

Political spots are a genre with its own rules, continuities and ruptures. This film explores different visions of Argentina constructed by publicists and candidates faced with the task of seducing voters.

Documentary short preserved by the Academy Film Archive in 2012.

Early 1960s documentary into the spending habit of 'screenagers' (young cinema-goers aged between 16-24). Based on Mark Abrams' 1959 report, 'The Teenage Consumer'.

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.

An advertisement short we made for Dettol at Adsavvy Spectacle 2023 at Chandigarh University.

Late 1800s cigarette advertisement produced by Thomas Edison Manufacturing.

Promotional video about Festival Inquieto, an arts and music festival held in Authentic Bar in July 2022.

Kansalainen Jussila

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

A marketing scam video from 1990. Take a glimpse at some retro financial chicanery.

Promotional short film to reveal the potential of the new Paillard-Bolex camera.