Česká reklama: Úsvit kapitalismu

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Muckraking filmmaker Morgan Spurlock reignites his battle with the food industry — this time from behind the register — as he opens his own fast food restaurant.

A jetliner spans the miles, sheering through clouds to open sky and scenic vistas of the provinces below. Glimpses of town and country, of people of many ethnic origins, of a resourceful and industrious nation - impressions it would take days and weeks to gather at first hand - are brought to you in this vivid 1800-kilometer panorama.

A look at the sales practices employed at the LPE Superette run by John Beasley on Berwick Street market.

Promotional short film to reveal the potential of the new Paillard-Bolex camera.

An advertisement short we made for Dettol at Adsavvy Spectacle 2023 at Chandigarh University.

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.

A documentary on the marketing of pop culture to Teenagers.

The Secrets of Coca-Cola

Political spots are a genre with its own rules, continuities and ruptures. This film explores different visions of Argentina constructed by publicists and candidates faced with the task of seducing voters.

How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.

Documentary short preserved by the Academy Film Archive in 2012.

Promotional video about Festival Inquieto, an arts and music festival held in Authentic Bar in July 2022.

Originally made as an ad for reindeer meat but includes notable documentary material from Lapland. A young couple from Helsinki goes to a restaurant and gets to know reindeer meat.

Savons, attention terrain glissant

Early 1960s documentary into the spending habit of 'screenagers' (young cinema-goers aged between 16-24). Based on Mark Abrams' 1959 report, 'The Teenage Consumer'.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

The story of Coca-Cola -- the 'sublimated essence' of all that American stands for -- and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart of Coke: How did an innocuous soft drink come to wield such enormous power and assume such significance in so many people's lives? What does it tell us about who we are and what we are becoming?

A far-out trip through two hours of psychedelic clips from 1960's hippie flicks.