Experiments in Advertising: The Films of Erwin Blumenfeld: Advertising & Layout

This film undertakes a journey into the amazing parallel universe of East Berlin’s fashion designers and experts in the art of survival. For, in the midst of the constraints of life in the GDR, there existed a fantasy world where it was possible to dance to another tune, be individual and even provocative. The most important characteristic of this bohemian scene was one’s per- sonal style. But this certainly wasn’t something that could be bought off the peg in the GDR. In this parallel universe it was up to you to create your own individual image – with your own hands. This film tells the story of the desires, the passion and the dreams that were tried and tested, lived and performed in the shadow of the Berlin Wall.

When he was only 9-years-old Tan France tried to lighten his own skin with bleaching cream. He faces up to his own experiences in an attempt to explore perceptions of beauty, skin tone and colourism.

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.

M2M's first original long-form documentary, Battle at Versailles, follows an event in 1973 at Palace of Versailles where top French designers such as Yves Saint Laurent and Pierre Cardin faced of against American newcomers Oscar de la Renta, Bill Blass, Anne Klein and Halston. That pitted France’s best designers against the best America had to offer. It was the first time the fashion world's gaze was fixated on American design.

For the first time fashion designer Dries Van Noten allows a filmmaker to accompany him in his creative process and rich home life. For an entire year Reiner Holzemer documents the precise steps that Dries takes to conceive of four collections, the rich fabrics, embroidery and prints exclusive to his designs. As well as the emblematic fashion shows that bring his collections to the world and have become cult “must sees” at Paris Fashion Week. This film offers an insight into the life, mind and creative heart of a master fashion designer who, for more than 25 years, has remained independent in a landscape of fashion consolidation and globalization.

Today, few people's clothes attract as much attention as the royal family, but this is not a modern-day paparazzi-inspired obsession. Historian Dr. Lucy Worsley, Chief Curator at Historic Royal Palaces, reveals that it has always been this way. Exploring the royal wardrobes of our kings and queens over the last four hundred years, Lucy shows this isn't just a public fascination, but an important and powerful message from the monarchs. From Elizabeth I to the present Queen Elizabeth II, Lucy explains how the royal wardrobe's significance goes far beyond the cut and color of the clothing. Royal fashion is, and has always been, regarded as a very personal statement to reflect their power over the reign. Most kings and queens have carefully choreographed every aspect of their wardrobe; for those who have not, there have sometimes been calamitous consequences. As much today as in the past, royal fashion is as much about politics as it is about elegant attire.

This short focuses on the job of the costume designer in the production of motion pictures. The costume designer must design clothing that is correct for the film historically and geographically, and must be appropriate for the mood of the individual scene. We see famed costume designer Edith Head at work on a production. The Costume Designer was part of The Industry Film Project, a twelve-part series produced by the film studios and the Academy. Each series episode was produced to inform the public on a specific facet of the motion picture industry. Preserved by the Academy Film Archive in 2012.

At age 25, Olivier Rousteing was named the creative director of the French luxury fashion house, Balmain. At the time, Rousteing was a relatively unknown designer, but in the decade since, he’s proven his business prowess and artistic instinct by leading Balmain to new heights. Wonderboy gives the viewer the rare opportunity to experience the inner sanctum of the fashion world, as we stand shoulder-to-shoulder with this extraordinary individual while he works.

A documentary on the world of fashion. Using archive material, journalist Loïc Prigent remembers the key figures and events in the wacky world of haute couture, which is not always glamorous so much as downright vicious.

We Remember Marilyn. Marilyn Monroe transforms from Norma Jean, a cuddly teenager, into the most recognizable face and body in the world in these home movies, photos and film clips which span her early bit parts to her most known roles.

The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports. From Brussels to Los Angeles, via Dubai, a journey into the tiny world of the famous little blue people, from the story of the creation of the original comic to the account of their huge global commercial exploitation.

In 2008, after a show celebrating the 20th anniversary of his fashion house, Maison Margiela, visionary designer Martin Margiela left the fashion world for good. Throughout his career, the Belgian designer remained anonymous, refusing interviews and never being photographed, leading some to call him the fashion world’s answer to Banksy. Now, more than a decade after his departure, Margiela digs into his meticulous and idiosyncratic personal archives to reflect on his revolutionary career and legacy.

Conexões da Noite: Moda e Subcultura Paulistana

Stockholm Syndrome chronicles the meteoric rise of contemporary trendsetter A$AP Rocky, capturing the exuberance of youth and urgency of hip-hop in equal parts, before taking a detour into darkness. With amazing access, the film reveals Rocky’s experience with the inequities of the Swedish judicial system and the dangers of stardom and scapegoating through a series of twists and turns, ultimately paralleling the need for prison reform in our own backyard. Directed by The Architects, the film blends archival footage with contemporary interviews, animation, and electrifying live concert footage to tell the astonishing story of how one of rap’s biggest superstars became embroiled in an international incident, leading to an unexpected political awakening.

We Margiela tells the untold and intimate story of the enigmatic and singular fashion house Maison Martin Margiela. For the first time co-founder Jenny Meirens and members of the creative team that formed the heart of the house speak about the creative processes and unique philosophy of Margiela. Their stories, told through detailed and intimate interviews, give unprecedented insight in the genesis of one of the most influential fashion houses of our time. The film investigates the legacy of Margiela and its relevance for fashion and authorship today.

As he prepares for a show, fashion designer Giorgio Armani discusses his principles of fashion, his family history and the city of Milan.

Gabriel Drolet-Maguire, a designer living in Montreal, takes us into their artistic world to discuss their HIV diagnosis. This is a timely and hopeful look at past and present day HIV/AIDS activism in Quebec.