Next Aisle Over

So This is Love? was another early Frank Capra production for fledgling Columbia Pictures. The hero, dress designer Jerry McGuire (William Collier Jr.), is tired of being considered a wimp. After business hours, Jerry secretly takes boxing lessons, enabling him to knock the stuffings out of his burly rival Spike Mullins (Johnnie Walker). Jerry's newfound pugilistic skills wins him the affections of store clerk Hilda Jensen (Shirley Mason), who's just car-razy about "cave men." Filmed in a fast three weeks, So This is Love? was completed before Frank Capra's Matinee Idol but released afterward. Leading lady Shirley Mason was the sister of Viola Dana, who starred in Capra's initial Columbia effort, That Certain Thing.

A young man fakes his identity to impress a girl.

In the glamorous world of New York City, Rebecca Bloomwood is a fun-loving girl who is really good at shopping – a little too good, perhaps. She dreams of working for her favorite fashion magazine, but can't quite get her foot in the door – until ironically, she snags a job as an advice columnist for a financial magazine published by the same company.

The wealthy hat maker Cederström has two daughters, Marianne and Lotte. He has decided that Marianne should marry Melander even though she loves the poet Malm. Lotte on the other hand loves Melander.

A southern girl tries her luck as a dancer in New York City.

A lost film - Mary Gray, whose father manufactures cold cream, is engaged to sappy Horace Niles, the son of Hugo Niles, the elder Gray's most competitive rival in the cosmetics business. Chip Armstrong, a hot-shot public relations man, quits the employ of Hugo Niles and goes to work for Gray, persuading Mary to enter the Miss America contest at Atlantic City, with the intention of using her to endorse her father's cold cream should she win. Mary breaks her engagement with Horace. When it appears that she will win the contest, Hugo lures her home on the pretext that her father is ill, and she misses the contest. Chip and Mary return to Atlantic City, discovering that the new Miss America has told the world that she owes all her success to Gray's cold cream. On this note, Chip and Mary decide to get married.

Jesper Jensen is a successful IT salesman who stops at nothing, even if it means backstabbing his best friend. Being number one in the company and having a beautiful wife and a lovely home, Jesper seems to lead a perfect life, but one day his arrogance and self confidence hits him in the face like a boomerang and he loses everything overnight. Jesper is sentenced to do community service at a recycling center with the odd and funny characters Dion, Theodor, and Lotte. At first he looks down on these people and doesn't want to be associated with them. When he begins to loosen up, however, he discovers that he can learn a lot from their straight forward and honest approach to life.

Three salesmen working for a firm that makes industrial lubricants are waiting in the company's "hospitality suite" at a manufacturers' convention for a "big kahuna" named Dick Fuller to show up, in hopes they can persuade him to place an order that could salvage the company's flagging sales.

Kris Kringle, seemingly the embodiment of Santa Claus, is asked to portray the jolly old fellow at Macy's following his performance in the Thanksgiving Day parade. His portrayal is so complete that many begin to question if he truly is Santa Claus, while others question his sanity.

When the owner of a struggling used car lot is killed, it's up to the lot's hot-shot salesman to save the property from falling into the hands of the owner's ruthless brother and used-car rival.

After amusements working in a restaurant, a waiter uses his lunch break to go roller skating.

A pawnbroker's assistant deals with his grumpy boss, his annoying co-worker and some eccentric customers as he flirts with the pawnbroker's daughter, until a perfidious crook with bad intentions arrives at the pawnshop.

When her grandson is kidnapped during the Tour de France, Madame Souza and her beloved pooch Bruno team up with the Belleville Sisters—an aged song-and-dance team from the days of Fred Astaire—to rescue him.

A divorced couple try to pretend they are still happily married in order to get $100,000 from the woman's divorce-disapproving aunt.

The timid youngest son of the most important family in town must use his wits to win the respect of his strong father and the love of a beautiful new woman in town.

Although strangers Sara and Jonathan are both already in relationships, they realize they have genuine chemistry after a chance encounter – but part company soon after. Years later, they each yearn to reunite, despite being destined for the altar. But to give true love a chance, they have to find one another again.

Jonathan Switcher, an unemployed artist, finds a job as an assistant window dresser for a department store. When Jonathan happens upon a beautiful mannequin he previously designed, she springs to life and introduces herself as Emmy, an Egyptian under an ancient spell. Despite interference from the store's devious manager, Jonathan and his mannequin fall in love while creating eye-catching window displays to keep the struggling store in business.

The discovery that she has a terminal illness prompts introverted department store saleswoman Georgia Byrd to reflect on what she realizes has been an overly cautious life. With weeks to live, she withdraws her life savings, sells all her possessions and jets off to Europe where she lives it up at a posh hotel. Upbeat and passionate, Georgia charms everybody she meets, including renowned Chef Didier. The only one missing from her new life is her longtime crush Sean Matthews.

The story centers on a group of gossipy, high-society women who spend their days at the beauty salon and haunting fashion shows. The sweet, happily-wedded Mary Haines finds her marriage in trouble when shop girl Crystal Allen gets her hooks into Mary's man.

Michael Spurlock decides to trade in his corporate sales career to become a pastor. Unfortunately, his first assignment is to close a country church and sell the prime piece of land where it sits. He soon has a change of heart when the church starts to welcome refugees from Burma. Spurlock now finds himself working with the refugees to turn the land into a working farm to pay the church's bills.