Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
With a pair of scissors and some paper, he turned his art into a weapon the Nazis feared. A look back at the eventful career of satirist John Heartfield (1891-1968), pioneer of photomontage and modern graphic design.
King Lines follows Chris Sharma on his search for the planet's greatest climbs. From South American fantasy boulders to the sweeping limestone walls of Europe, Sharma finds and climbs the hardest, most spectacular routes. Off the coast of Mallorca he discovers his most outrageous project yet, a 70 foot arch rising from the Mediterranean Sea...
This feature length documentary tells the story of Mahani Teave who grew up on Rapa Nui (Easter Island) and left at age 9 to pursue her dream of being classical pianist-a journey that takes her from mainland Chile to The Cleveland Music Institute to Berlin and the great concert halls of Europe. At the age of 30, on the brink of international success, Teave gives up her career to pursue a new dream, coming back full circle to Rapa Nui to found a free music school for the island's children. The resulting school-named Toki, after the basalt tool once used to shape Easter Island's iconic sculptures-is a model of sustainability, incorporating tons of tires, bottles and Pacific Ocean plastic; surrounded by agri-environmental gardens to grow food. With Toki, Mahani hopes to shape a bold new future for Rapa Nui and inspire hope and change on Earth, our island home.
The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.
Gray Matters explores the long, fascinating life and complicated career of architect and designer Eileen Gray, whose uncompromising vision defined and defied the practice of modernism in decoration, design and architecture. Making a reputation with her traditional lacquer work in the first decade of the 20th century, she became a critically acclaimed and sought after designer and decorator in the next before reinventing herself as an architect, a field in which she laboured largely in obscurity. Apart from the accolades that greeted her first building –persistently and perversely credited to her mentor–her pioneering work was done quietly, privately and to her own specifications. But she lived long enough (98) to be re-discovered and acclaimed. Today, with her work commanding extraordinary prices and attention, her legacy, like its creator, remains elusive, contested and compelling.
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
An uplifting documentary that explores the human element behind Vietnam’s resurgence as one of the fastest growing economies in the world.
Up until just over 30 years ago, when the desktop computer debuted, the whole design production process would have been done primarily by hand, and with the aide of analog machines. The design and print industries used a variety of ways to get type and image onto film, plates, and finally to the printed page. Graphic Means is a journey through this transformative Mad Men-era of pre-digital design production to the advent of the desktop computer. It explores the methods, tools, and evolving social roles that gave rise to the graphic design industry as we know it today.
A group of young architects, confined to a forest in Barcelona during the COVID crisis, explore the problems generated by the ambition of wanting to be completely self-sufficient.
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.
Česká reklama: Úsvit kapitalismu
Chris van Tulleken takes a personal view at why ultra-processed foods are so irresistible and how they have come to dominate food culture.
Documentary on the French graphic and visual artist and designer, editor, artistic director, and teacher who is known for his widely-used fonts.
The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports. From Brussels to Los Angeles, via Dubai, a journey into the tiny world of the famous little blue people, from the story of the creation of the original comic to the account of their huge global commercial exploitation.
Italy’s biggest political party, the Five Star Movement, promotes direct democracy through internet voting. Five Star Movement uses a digital platform named Rousseau, that allows Movement’s members to vote online and express their opinion on various issues. But who governs this data?
A feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them.