Don Beveridge - Customerization Seminar

Les Secrets de Coca Cola

British Comedian Dave Gorman travels across America without supporting the 'Man'. In other words, no Holiday Inns, no Best Westerns and no Comfort Suites. No Shells, no Arcos and no BP gas stations. No MacDonalds, no Starbucks and no chains of any kind. Just Mom & Pop business all the way.

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

"This film explores how freedom of speech — including dissent — is afforded to all Americans, and shows freedom of expression in art, music, dance, architecture, and science. The film also emphasizes the importance of the individual’s contribution to the whole of society and demonstrates how a productive and creative society is formed by the open and respectful exchange of ideas. The film was written, produced, and directed by William Greaves" (National Archives).

Once upon a time there was a large Finnish company called Nokia that manufactured the world’s best and most innovative mobile phones. Nokia’s annual budget was larger than that of the Government of Finland and their phones spread everywhere and changed the whole culture of communication. But then something changed. Film portrays the rise and fall of Nokia and the Finnish mobile phone industry. Nokia engineers, designers and managers tell their story about the creation, success and downfall of the Finnish mobile phone.

A documentary on the history and present-day reality of big-business tax avoidance, which has seen multinationals depriving governments of trillions of dollars in tax revenues by harboring profits in offshore havens.

Part documentary, part expose, this film follows one-time child evangelist Marjoe Gortner on the "church tent" Revivalist circuit, commenting on the showmanship of Evangelism and "the religion business", prior to the start of "televangelism". Preserved by the Academy Film Archive in 2005.

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

Česká reklama: Úsvit kapitalismu

Instructional Video on how to prepare and present a speech publicly.

This documentary takes the viewer on a deeply personal journey into the everyday lives of families struggling to fight Goliath. From a family business owner in the Midwest to a preacher in California, from workers in Florida to a poet in Mexico, dozens of film crews on three continents bring the intensely personal stories of an assault on families and American values.

A journey through Greece and Europe’s past and recent history: from the Second World War to the current crisis. It is a historical documentary, a look into many stories. «If Democracy can be destroyed in Greece, it can be destroyed throughout Europe» Paul Craig Roberts

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.

Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.

Film sponsored by the Troy, New York–based manufacturer of Arrow shirts to explain its reasons for moving its business down south. The true story of how two World War II veterans invited the company to occupy an industrial plant that they had built in the hope of revitalizing Buchanan, Georgia. Five hundred residents signed a pledge stating that they were willing to work in the new factory. Cluett, Peabody & Co. eventually employed one-third of the townspeople.

The implantation of African traders in Guangzhou is a recent phenomenon, on which Marie Voignier reports through her interlinking portraits of Jackie, Julie, Shanny who have come to set up their business on site. Amidst the monstrous accumulation of merchandise on the endless markets of the megacity, the film follows these African businesswomen grappling with the globalised Chinese economy.

A documentary on the marketing of pop culture to Teenagers.

The computer game chain GameStop created so much chaos in the stock market that it forced large hedge funds to their knees. How could it happen? Here we follow different people who were brought together during 2020 because of their interest in GameStop's future. Some had invested in the chain's stock, others wondered about it. While the chain's employees trusted that the company would pay their salaries at a time when millions of people went bankrupt and became unemployed.

A documentary on the last remaining Blockbuster Video in Bend, Oregon.

Just days before Bernard Madoff captured headlines as the largest Ponzi schemer in U.S. history, Marc Dreier, a prominent Manhattan attorney, was arrested for orchestrating a massive fraud scheme that netted hundreds of millions of dollars from hedge funds. Brazen forgeries and impersonations branded the white collar crime spree remarkable. "Unraveled" is set in the purgatory of house arrest -- an Upper East Side penthouse -- where the Court has ordered Dreier confined until his sentencing day. The film weaves Dreier's struggle to prepare for the possibility of life imprisonment with first-person flashbacks, which reveal his audacious path of destruction. Destroyed by his own hubris, Dreier attempts to grasp his tragic unraveling. With unprecedented access, "Unraveled" exposes a mastermind of criminal deception.