Don Beveridge - Customerization Seminar

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

A documentary on the last remaining Blockbuster Video in Bend, Oregon.

The first account on film of the growth of multinational corporations, their impact on people at home and abroad, and their influence on U.S. foreign policy. This is the film that helped kick-off the anti-globalization movement. Upon release, it quickly became a standard "audio-visual text" for those concerned about the growing impact of multinational corporations on global affairs. The film examines how the ever-increasing concentration and velocity of capital affect employment in the U.S., shape patterns of development in the Third World, and influence our nation's foreign policy.

British Comedian Dave Gorman travels across America without supporting the 'Man'. In other words, no Holiday Inns, no Best Westerns and no Comfort Suites. No Shells, no Arcos and no BP gas stations. No MacDonalds, no Starbucks and no chains of any kind. Just Mom & Pop business all the way.

The implantation of African traders in Guangzhou is a recent phenomenon, on which Marie Voignier reports through her interlinking portraits of Jackie, Julie, Shanny who have come to set up their business on site. Amidst the monstrous accumulation of merchandise on the endless markets of the megacity, the film follows these African businesswomen grappling with the globalised Chinese economy.

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

The story of Bill McGowan, who took on the most powerful monopoly of his time - ATT, and its Bell System of local phone companies - and won against all odds.

A marketing scam video from 1990. Take a glimpse at some retro financial chicanery.

They are four of the most successful businesswomen in China: Belonging to a generation who experienced the austerity of China's cultural revolution, followed by the subsequent economic boom, they have worked their way to the very top in a patriarchal society. Today, Yang Lan is the owner of one of the leading private media companies. Dong Mingzhu is a tenacious female CEO, heading up the world's largest manufacturer of air conditioning systems. Zhang Lan is a tycoon in the luxury restaurant business. Zhou Yi is a top manager working for a big american IT company. How were these careers built? What are the social and economic contexts in which they operate? And what do these women think about the political, social and cultural state of their country?

A journey through Greece and Europe’s past and recent history: from the Second World War to the current crisis. It is a historical documentary, a look into many stories. «If Democracy can be destroyed in Greece, it can be destroyed throughout Europe» Paul Craig Roberts

The computer game chain GameStop created so much chaos in the stock market that it forced large hedge funds to their knees. How could it happen? Here we follow different people who were brought together during 2020 because of their interest in GameStop's future. Some had invested in the chain's stock, others wondered about it. While the chain's employees trusted that the company would pay their salaries at a time when millions of people went bankrupt and became unemployed.

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

Crocodile in the Yangtze follows China's first Internet entrepreneur and former English teacher, Jack Ma, as he battles US giant eBay on the way to building China's first global Internet company, Alibaba Group. An independent memoir written, directed and produced by an American who worked in Ma's company for eight years, Crocodile in the Yangtze captures the emotional ups and downs of life in a Chinese Internet startup at a time when the Internet brought China face-to-face with the West. Crocodile in the Yangtze draws on 200 hours of archival footage filmed by over 35 sources between 1995 and 2009. The film presents a strikingly candid portrait of Ma and his company, told from the point of view of an “American fly on a Chinese wall” who witnessed the successes and the mistakes Alibaba encountered as it grew from a small apartment into a global company employing 16,000 staff.

With a magical new invention that promised to revolutionize blood testing, Elizabeth Holmes became the world’s youngest self-made billionaire, heralded as the next Steve Jobs. Then, overnight, her 10-billion-dollar company dissolved. The rise and fall of Theranos is a window into the psychology of fraud.

Are you ready for a girl’s night out unlike anything you’ve experienced before? Fresh off the success of her best-selling Girl, Wash Your Face, author, mama of four, CEO/founder of popular The Chic Site blog Rachel Hollis’ is taking the audience on an inside look at chasing the biggest of dreams. Rachel Hollis’ belief that she’s here to change the world will inspire you to believe you can do the same. It’s that belief that had her start a live event series where women who don’t look the same, vote the same or act the same come together to be inspired, supported and enveloped in community. Believing you’re enough, that you can chase the biggest dreams – they’re all tackled in the documentary capturing the conquering of Rachel’s own fears and trusting her gut. This is your chance to get a peek inside and then have a Q&A with Rachel after the show. This is promised to be a night you and your girlfriends will never forget!

Part documentary, part expose, this film follows one-time child evangelist Marjoe Gortner on the "church tent" Revivalist circuit, commenting on the showmanship of Evangelism and "the religion business", prior to the start of "televangelism".

This documentary takes the viewer on a deeply personal journey into the everyday lives of families struggling to fight Goliath. From a family business owner in the Midwest to a preacher in California, from workers in Florida to a poet in Mexico, dozens of film crews on three continents bring the intensely personal stories of an assault on families and American values.

Exposes how companies are desperately rebranding as socially responsible — and how that threatens democratic freedoms.