Don Beveridge - Customerization Seminar

In the late 1960s, Haddon Salt built a fast-food empire. Then Kentucky Fried Chicken came knocking.

Crocodile in the Yangtze follows China's first Internet entrepreneur and former English teacher, Jack Ma, as he battles US giant eBay on the way to building China's first global Internet company, Alibaba Group. An independent memoir written, directed and produced by an American who worked in Ma's company for eight years, Crocodile in the Yangtze captures the emotional ups and downs of life in a Chinese Internet startup at a time when the Internet brought China face-to-face with the West. Crocodile in the Yangtze draws on 200 hours of archival footage filmed by over 35 sources between 1995 and 2009. The film presents a strikingly candid portrait of Ma and his company, told from the point of view of an “American fly on a Chinese wall” who witnessed the successes and the mistakes Alibaba encountered as it grew from a small apartment into a global company employing 16,000 staff.

The Power of Vision

This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.

The story, practices, and controversies behind the world's largest retailer.

Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.

A documentary on the marketing of pop culture to Teenagers.

This short film illustrates some of the perceived problems a supervisor might face working with women, but ultimately demonstrates where the real problem lies.

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Chris van Tulleken takes a personal view at why ultra-processed foods are so irresistible and how they have come to dominate food culture.

It would be hard to name anyone who has had more of an impact in the realm of animal research and wildlife conservation than Jane Goodall, whose 45 year study of wild chimpanzees in Africa is legendary. In Jane's Journey, we travel with her across several continents, from her childhood home in England, to the Gombe National Park in Tanzania where she began her groundbreaking research and where she still returns every year to enjoy the company of the chimpanzees that made her famous. Featuring a wide range of interviews and spectacular footage from her own private collection, Jane's Journey is an inspiring portrait of the private person behind the world-famous icon.

The computer game chain GameStop created so much chaos in the stock market that it forced large hedge funds to their knees. How could it happen? Here we follow different people who were brought together during 2020 because of their interest in GameStop's future. Some had invested in the chain's stock, others wondered about it. While the chain's employees trusted that the company would pay their salaries at a time when millions of people went bankrupt and became unemployed.

How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.

When Roger Lee slips on his front steps, he has no idea the fall will send him spiralling into the darkest chapter of his life. Injured, and drowning in despair, he hits rock bottom—until he discovers the power of his own words. Through pain, he finds purpose, turning his struggle into wisdom that inspires millions. Now, as a world-renowned speaker, he lifts others the way he once needed lifting. A raw and uplifting story of resilience, reinvention, and the unexpected ways we rise.

Just days before Bernard Madoff captured headlines as the largest Ponzi schemer in U.S. history, Marc Dreier, a prominent Manhattan attorney, was arrested for orchestrating a massive fraud scheme that netted hundreds of millions of dollars from hedge funds. Brazen forgeries and impersonations branded the white collar crime spree remarkable. "Unraveled" is set in the purgatory of house arrest -- an Upper East Side penthouse -- where the Court has ordered Dreier confined until his sentencing day. The film weaves Dreier's struggle to prepare for the possibility of life imprisonment with first-person flashbacks, which reveal his audacious path of destruction. Destroyed by his own hubris, Dreier attempts to grasp his tragic unraveling. With unprecedented access, "Unraveled" exposes a mastermind of criminal deception.

In 1990, SEGA, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.

A documentary on the last remaining Blockbuster Video in Bend, Oregon.

A journey through Greece and Europe’s past and recent history: from the Second World War to the current crisis. It is a historical documentary, a look into many stories. «If Democracy can be destroyed in Greece, it can be destroyed throughout Europe» Paul Craig Roberts

A ten minute video exploring green careers in supply chain management produced by The Van Horne Institute featuring speakers and interviews.

The Secrets of Coca-Cola